Prime Time: How the Baby Boomers Will Revolutionize Retirement and Transform America
"(An) inspiring, informative, mind-opening book."
—The New York Times
"Marc Freedman is onto something big in Prime
Time."
— Editor's Recommendation,
San Francisco Chronicle Book Review
Marc Freedman, President of Civic
Ventures, is the author of Prime Time: How the Baby
Boomers Will Revolutionize Retirement and Transform America published
by PublicAffairs. When Freedman first conceived of the book,
it was as a response to the excessively narrow—and
overwhelmingly negative—portrayal of America's aging,
focused almost entirely on fiscal issues and the solvency
of federal entitlement programs. The goal of Prime Time is
to expand the picture so that we become more aware of the
potential opportunity present in the aging society, in particular
by creating new roles for older Americans to make their time,
talent, and experience available for strengthening communities.
The book includes the stories and portraits—by renowned
photographers Alex Harris and Thomas Roma—of people across
the country serving as role models for continued contribution
in later life. These people are debunking the prevailing conception
of "elderly," "senior citizens," and
the "aged," all terms that do a poor job describing
the diverse group of people in the third stage of life. The
publication of Prime Time contributes to a new vision for later
life that is a win-win situation for older adults and American
society.
